Marketing – Diploma (MU)
Course Details
Mizoram University offers a Skill Enhancement Course in Marketing Management, a 3-month program designed to provide students with a comprehensive understanding of modern marketing principles and practices.
- Duration:3 Months
- Eligibility:
- Current students from Mizoram University and its affiliated colleges, pursuing Semester II, III, or IV.
- Past students or alumni of Mizoram University and its affiliated colleges, with required documentary proof (Bonafide UG/PG certificate, ID card, or Mizoram Statehood Registration Card).
- Course Fee:INR 3,000/-
- 50% discount available for Mizoram University students, reducing the fee to INR 1,500/-
Upon completion of the course, students will be able to:
- Understand the fundamentals of modern marketing, including its scope, functions, strategies, and elements of the marketing mix.
- Analyze consumer markets and buyer behavior, recognizing factors influencing decisions, consumer rights, and ethical implications.
- Develop and evaluate product and pricing strategies, including concepts like the product life cycle, branding, and packaging.
- Apply principles of brand management, focusing on brand equity, positioning, loyalty, extension, and various branding strategies.
- Implement effective communication strategies in marketing, encompassing sales promotion, advertising, personal selling, direct marketing, public relations, and integrated marketing communication (IMC).
- Module 1:Fundamentals of Modern Marketing
- Module 2:Consumer Markets and Buyer Behaviour
- Module 3:Product Concept and Strategy
- Module 4:Brand Management
- Module 5:Communication in Marketing
Features
- Course Management
- Communication and Collaboration
- User-Friendly Interface
Target Audiences
- Educational Institutions
- Businesses and Organization
- Individual Learners
Requirements
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
Fee
Free
- Learning Mode
- Online
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